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LSE Department of Management - Does freedom of choice always enhance satisfaction? 🤔🤔 Hear from Simona Botti, Professor of Marketing at London Business School, as she discusses human behaviour around decision-making and
Leandro Galli, PhD - Lecturer in Marketing and Behavioural Insights - Alliance Manchester Business School | LinkedIn
Experiments - a new way to link customer and brand value | How do consumer behaviour insights contribute to brand value? LBS's Simona Botti and David Faro - who teach on the
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PDF) The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Outcome Satisfaction
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